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Marketing Solutions for Independent Authors

The most important aspect often overlooked by independent authors is marketing. Once your book is complete and available for sale, how will you let your possible readers know it's available? Let's look at the numbers. Bowker reported that more than 1,000,000 books were published in 2009. In 2013, more than 450,000 self-published titles were released. Trying to make an impression with potential readers against those odds can be daunting.


Intense Personal Marketing is the Key

By creating a presence online, through social media and link exchanges, an independent author can build a fanbase and generate opportunities for their books to find success. It's not easy and it takes a lot of hard work, but by publishing a book in the first place, the race is half won already. The first step is to get book and name in front of as many people as possible. An effective author website and twitter account are a great place to start. Don't forget GoodReads, Amazon AuthorCentral and the various other databases for self-published and independent authors. Advertising can be cheap and easy as well. Many websites offer small link advertising and promotion opportunities to create traffic both through visitors seeing the link and search engines registering the link. Other options include free giveaways, book signings, print advertising and blog tours.


New Apple can help put you on the right track

We offer solutions as easy as affordable advertising through our website, setting up your author website, helping establish your Amazon Author Central profile and setting up your GoodReads bio to creating a Google AdWords campaign and setting up a blog tour or book signing tour through your region. New Apple also offers professional editing services, book reviews and our Book Awards to help establish credibility for your work. Email marketing@newappleliterary.com to discuss a quote for New Apple's comprehensive marketing solution.


Advertising on New Apple

By establishing links on various websites where readers, publishers and authors are likely to frequent, you can quickly build a network of links directing traffic to your books. New Apple offers advertising solutions ranging from $15 to $150. Click here for more info.


New Apple Book Awards

The most effective way to gain credibility and publicity for your book is through awards and positive reviews. New Apple's Annual Book Awards for Excellence in Independent Publishing was established to honor the creative achievements of the unsung books fighting for their place within the publishing world. Any English language book published within the last three years, currently available for sale by an independent author or small press is eligible for entry. This includes E-Books, Print-On-Demand and Self-Published works. Medals and Official Selections will be awarded to winners in 77 fiction and non-fiction categories as well as six E-Book categories and one designation for Audiobooks. All entries are eligible for three Overall Categories. Click here for more info.


Book Tours and Social Media Review Queries

Through our extensive research at New Apple we would like to direct our Independent Authors to Xpresso Book Tours where their services include extensive Book Tours through the world of social media, cover launches and review queries where Xpresso can connect your book with thousands of bloggers, readers and reviews.

Xpress Book Tours


Cover Design

New Apple offers full service cover design for independent authors. With over thirty years of combined experience in graphic design, our artists can help build a cover that will enhance and finish your novel. The first thing people see when they consider a book is the cover. We know, we know... don't judge a book by it's cover. Unfortunately, most readers do. Email design@newappleliterary.com to discuss our cover design solutions.


Author Website Design

An author website and blog are a great way to connect with your readers, sell your books and build your presence on the world wide web. New Apple can help build a simple one page website linking your readers to your work or they we can build a complete website devoted to your work, promoting your book sales and even integrate a simple shopping cart allowing you to generate sales directly. Email design@newappleliterary.com to discuss our web design solutions.

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Book Reviews

Are you having a tough time getting your novel in the hands of readers who can offer you potential reviews? New Apple has created an active network of avid readers willing to read and review self-published books. New Apple can help facilitate the unbiased review process and generate multiple reviews on GoodReads, Amazon and Barnes and Noble.

If you are looking for a professional review that you can use for your personal marketing, inclusion on your cover and post on your website and Amazon, then you may be interested in our professional book review service. Click here for more info.

The Improbable Wonders of Moojie Litleman

The Improbable Wonders of Moojie Littleman
by Robin Gregory
available at Amazon!

Winner of New Apple's 2016 BEST NEW FICTION
Through friendship with otherworldly beings, a disabled boy discovers healing powers his kinfolk refuse to recognize.

Surviving Cancer - Our Voices & Choices by Marion Behr

Surviving Cancer: Our Voices & Choices
A Collaboration Compiled and Illustrated by Marion Behr
available at Amazon and Barnes & Noble

"Anyone who hears the dreaded, 'You have cancer', needs to read this. Professionals, survivors, caregivers, doctors... sharing their stories and offering information and hope."
- Pat Buzby (Goodreads)

Best New Fiction

I Can See You
by Joss Landry
in stores now!

Winner of New Apple's 2015 BEST NEW FICTION
Ten-year old Emma agrees to help Hank find a murderer. Only, the madman knows who she is.

Now, there's new evidence and an unlikely suspect: the woman he loves...
"…a haunting detective novel that handles the issue of child abduction with grace."
Read I Can See You.

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Advertise Your Book
Upcoming book release or promotion?
Click here to advertise with New Apple.
Affordable solutions help drive traffic to your site.

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Author Resources
Kirkus Reviews
• GoodReads
• Authorsden
• Xpresso Book Tours
• Smashwords
• NOOK Press
Audiobook Creation Exchange

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