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Some Thoughts On the World of Independent/Self-publishing

by Lorraine Devon Wilke
Author of 'Hysterical Love'

Hysterical LoveThe book industry is complex and sometimes confounding, but when my own journey took me into independent publishing (with my first novel, After The Sucker Punch), I found the freedom of creativity and presentation allowed in the indie world to be exhilarating. My book, done my way! I took the photograph for the cover, one created by an artist I admired; I wrote the exact story I wanted; I hired top editors, copyeditors and formatters to whip it into shape, and availed myself of every promotional outlet possible to get it out to the marketplace. It was demanding and sometimes very frustrating, but it resulted in a book I’m proud of that has won awards and been well-reviewed by readers and editors alike.

So after completing my second novel, Hysterical Love, I once again leapt into the indie platform, determined to put out the best possible book I could, that met every one of my exhaustive standards… no sophomore slump for me! It was a joy to write; once again I used my photography for the cover, I hired the same team to design, refine, and polish it, and happily sent it into the indie marketplace to excellent response. Having just won the “solo medal in the general fiction category” of New Apple’s 2017 Best of Summer E-Books Awards, I feel honored and acknowledged that I achieved my goal!

Of course, marketing and promotion remain the biggest challenges for any writer, certainly for us intrepid independents doing it on our own. It takes time, money, strategy and vigilance, and a willingness to relentlessly blow your own horn… not always easy and not necessarily in the wheelhouse of every writer. Plus, we indies push against persisting stigmas held by some in the media and marketing worlds that bar our books from select contests, review opportunities, and coverage in prestigious magazines and blogs. Aggravating and unfair, yes, but to my way of thinking, we transcend those generalities by proving them wrong: by putting out books so beautifully written, so well-constructed, so expertly presented that they can sit on the shelf next to any traditionally published book and shine in comparison. That will always be my goal as in indie writer; I hope it is for all of us.

I’ve got a third novel ready to go, A Nice White Girl, and while I’ve been exploring some new avenues and possibilities for publication, I am once again looking to take the indie route. We’ll see if I can follow my well-traveled road to indie success with this one as well… stay tuned!

But whatever route an author takes – hybrid publishing, traditional, self, small press – the goal is always good books. As an avid reader I will never tire of good books; as a writer, I will always do my best to create them. As both, I appreciate organizations like New Apple Literary for shining a light on good indie writers so enthusiastic readers can find them!

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Author's Twitter: @LorraineDWilke
'Hysterical Love' Available for purchase:


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A Mother's Heart

A Mother's Heart: Memoir of a Special Needs Parent
by Eichin Chang-Lim
available at Amazon

2017 E-Book Medalist Winner - Parenting
This book encapsulates both the elements of a memoir and a self-help book. It is not only helpful for parents with a special needs child, it will also give insights to individuals who may encounter or be involved with parents of special needs children.


FLIPPING: An Uplifting Novel of Love
by Eichin Chang-Lim
available at Amazon

2017 E-Book Official Selection - Inspirational
is a multi-awards winning novel. The gentleness and richly layered love story is moving and inspirational.
“Be Inspired. Fall in Love.”

Surviving Cancer - Our Voices & Choices by Marion Behr

Surviving Cancer: Our Voices & Choices
A Collaboration Compiled and Illustrated by Marion Behr
available at Amazon and Barnes & Noble

"Anyone who hears the dreaded, 'You have cancer', needs to read this. Professionals, survivors, caregivers, doctors... sharing their stories and offering information and hope."
- Pat Buzby (Goodreads)

The Improbable Wonders of Moojie Litleman

The Improbable Wonders of Moojie Littleman
by Robin Gregory
available at Amazon!

Winner of New Apple's 2016 BEST NEW FICTION
Through friendship with otherworldly beings, a disabled boy discovers healing powers his kinfolk refuse to recognize.


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